Live Tinted’s Founder & CEO, Deepica Mutyala
In 2015, Live Tinted’s creator, Deepica Mutyala, posted a video to her YouTube channel. She explained her method for minimizing the appearance of dark circles under the eyes and other forms of hyperpigmentation with the help of a bold red lip. She offered a plethora of advice in it for women with skin tones comparable to her own. Soon after, she launched the cosmetics company Live Tinted, whose stated goal is to produce items that do not discriminate based on skin tone.
Reasons That Led Her to Start a Business
She had never seen somebody who looked like her in media growing up in a conservative South Indian home in Texas. In her interview with Teen Vogue , she admitted that she had a hard time accepting her own beauty as a child because she didn’t fit the mainstream media’s ideal of beauty. That’s why, at 16, she set out to create her own cosmetics company and become its chief executive officer. It was all worth it since now she could be the kind of role model for other young females in the corporate world that she lacked as a child.
Deepica Mutyala – Youtube cover
What It Means To Her to Be South Asian
According to Fly Bridge, her parents risked everything as immigrants to provide for their children. So that she could make them proud at every turn. This gave her the will and determination to persevere no matter what challenges life threw at her. Her South Asian heritage permeates every aspect of her life; her cosmetics line, in particular, is imbued with South Asian values. It took her awhile to get here because she spent most of her youth trying to conceal her Indian heritage in an effort to blend in. She learned only much later that her background is what makes her unique. Also, that she should embrace rather than hide it.
Deepica as an Inspiration
Deepica made an online appearance as a beauty expert not long after becoming well-known for her use of beauty hacks. She also promoted minority representation online by working with numerous companies and goods. Among her business partners are Estee Lauder Companies, LVMH, Unilever, Coty, Mastercard, Mercedes Benz, and Mcdonald’s.
Deepica has been highlighted in the magazines of CNN, the New York Times, Vogue, Refinery29, Marie Claire, and other media outlets. Moreover, made an appearance in advertisements for L’Oreal and Samsung that were shown during the 2018 Academy Awards. She received the Entrepreneurial Most Powerful Women of 2020 Award in 2020. She served as one of the Miss Universe Pageant’s judges in May 2021.
Not every person is cut out for the glitzy world of lights, cameras, and action. Some of us, though, have the desire to transform into that person who alters how others are regarded. And Deepica Mutyala is no exception. She is a badass blogger and entrepreneur with strong ideas on the beauty industry, and she plans to use this to create a platform for South Asian women. She serves as an inspiration for many young entrepreneurs today.